The Tradie Website Checklist That Actually Wins Jobs

Most tradie websites tick "exists" and fail "wins work." A site that looks fine but never makes the phone ring is costing you jobs every week — quietly.

Here's the full checklist we run every tradie site against. Open your own website on your phone and go down the list. Every box you can't tick is a reason someone bounced and rang the next tradie instead.

The essentials (if you miss these, nothing else matters)

• Loads in under 3 seconds on mobile — more than half of local searches are on a phone; a slow site loses most of them before it even appears.
• Mobile-first, not "works on mobile" — designed for the thumb first, tested on a real phone, not shrunk down from a desktop layout.
• Click-to-call button on every page — one tap to ring you. No hunting for a number in the footer.
• A short quote form — name, suburb, what they need, when. Under a minute. Long forms kill enquiries.
• What you do and where you do it, above the fold — answered in 4 seconds without scrolling.

Trust (this is what makes them choose you over the other quote)

• Real photos of real jobs — not stock images of a stranger in a hard hat.
• Google reviews shown on the page — star rating and a few quotes, visible without leaving.
• Your service areas listed clearly — the suburbs you actually cover, in plain text.
• Licence / insurance / accreditations — the badges that de-risk hiring you.
• A real face — a photo of you or the team beats a logo every time for local trust.

Get-found basics (so the site actually gets traffic)

• A page for each main service — "bathroom renovations", "hot water repairs" — not one vague "Services" page.
• Location pages for your key suburbs — targeting the searches people actually type.
• Page titles that match what people search — "Electrician in [suburb]", not "Home".
• Connected to your Google Business Profile — same name, address, phone everywhere.
• Fast, clean code — no bloated builders that tank your speed and your ranking.

Convert more of the visitors you already get

• Missed-call text-back — an instant SMS when you can't pick up, so the lead doesn't vanish.
• One inbox — calls, texts, form fills and Facebook messages in one place so nothing slips.
• A clear next step on every page — call, quote, or book. Never a dead end.
• Live chat or an after-hours assistant — catches the 7pm "are you available?" enquiries.

The edges that compound

• Structured data / schema — helps Google show your reviews and details in search.
• An SSL padlock (https) — non-negotiable; browsers warn people off sites without it.
• A simple, fast booking option — let good leads lock in a time without phone tag.
• Plausible/Google analytics — so you know what's working instead of guessing.

Want it done for you?

If your site is missing a handful of these, that's normal — most are. The fix isn't a prettier website; it's one built to do a job. That's exactly what we build for tradies and local service businesses: fast, mobile-first, and wired to turn visitors into booked work.

Book a quick call and we'll run your current site against this list with you — free, no pitch, just a straight read on what's costing you jobs.