For Australian Tradies & Local Service Businesses
The Tradie Website Checklist That Actually Wins Jobs
23 things separate a website that books jobs from one that just sits there. Run yours through this in 5 minutes and see what's missing.
Most tradie websites tick "exists" and fail "wins work." A site that looks fine but never makes the phone ring is costing you jobs every week — quietly.
Here's the full checklist we run every tradie site against. Open your own website on your phone and go down the list. Every box you can't tick is a reason someone bounced and rang the next tradie instead.
The essentials (if you miss these, nothing else matters)
- Loads in under 3 seconds on mobile — more than half of local searches are on a phone; a slow site loses most of them before it even appears.
- Mobile-first, not "works on mobile" — designed for the thumb first, tested on a real phone, not shrunk down from a desktop layout.
- Click-to-call button on every page — one tap to ring you. No hunting for a number in the footer.
- A short quote form — name, suburb, what they need, when. Under a minute. Long forms kill enquiries.
- What you do and where you do it, above the fold — answered in 4 seconds without scrolling.
Trust (this is what makes them choose you over the other quote)
- Real photos of real jobs — not stock images of a stranger in a hard hat.
- Google reviews shown on the page — star rating and a few quotes, visible without leaving.
- Your service areas listed clearly — the suburbs you actually cover, in plain text.
- Licence / insurance / accreditations — the badges that de-risk hiring you.
- A real face — a photo of you or the team beats a logo every time for local trust.
The rest is free — 10 seconds
See the other half of the checklist
You've seen the essentials and the trust signals. The get-found, convert-more and compounding-edge sections are where most tradies are quietly losing jobs. Enter your details and they unlock instantly — free.
- ✓The get-found basics that decide if you show up at all
- ✓How to convert more of the visitors you already get
- ✓The compounding edges most tradie sites never touch
Frequently asked questions
How do I use this checklist?+
Open your own website on your phone and go down the list. Every box you can't tick is a reason someone clicked off and called another tradie instead. Most tradies miss 8–10 of these.
Do I really need all of this?+
The essentials (fast load, mobile-first, click-to-call, a short quote form, your service areas, real photos and reviews) are non-negotiable — they're what turn a visitor into an enquiry. The rest compounds your ranking and trust over time.
My website ticks most of these but the phone still isn't ringing. Why?+
A converting website is the foundation, but it needs traffic — local SEO, a strong Google Business Profile, and reviews so you show up in the map pack. The checklist fixes the bucket; you still need to fill it.
Can ClearScale just build one that ticks every box?+
Yes — that's exactly what we do for tradies and local service businesses. Book a quick call and we'll audit what you've got first, free.
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See everything we do to help local businesses get more calls, more reviews, and more booked work. Book a 20-minute call — no pressure, no BS.
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