Customer Lifetime Value Calculator
Most tradies undervalue a customer because they only count the first job. See the full lifetime value — and your true max cost per lead.
Your customer
$350
2
5
1
45%
30%
Customer lifetime value
$7,000
$3,500 direct + $3,500 from referrals
What you can afford to spend
Lifetime gross profit
$3,150
Max per customer
$945
≈30% of profit
Max per lead
$284
at 30% close rate
A customer is worth far more than the first job. Knowing your lifetime value tells you the most you can profitably spend to win one — most tradies dramatically underspend because they only count job one.
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