Free Tools/Speed-to-Lead Calculator

Speed-to-Lead Calculator

The faster you respond, the more jobs you win — it's the cheapest growth lever you have. See what your current response time is costing you, and what going instant is worth.

Your numbers

30

Calls, form fills and enquiries from all sources combined.

$500

Your typical invoice after materials.

35%

Of leads you reach quickly, how many become paying jobs?

1–4 hours: They've most likely already called a competitor (HBR).

Jobs won now / month
2.3

Responding in 1–4 hours

Jobs won at under 5 min / month
10.5

Same leads, faster response

What responding instantly is worth

Same leads, same close rate — just a faster first response. This is the upside left on the table.

Extra jobs / month
+8.2
from speed alone
Extra revenue / month
$4,095
into your pocket
Extra revenue / year
$49,140
compounding

Jobs won at each response time

How your monthly jobs and revenue change purely based on how fast you reply.

78% of customers buy from the business that responds first.
Under 5 minutes10.5 jobs/mo$5,250/mo
5–30 minutes5.8 jobs/mo$2,888/mo
30–60 minutes4.0 jobs/mo$1,995/mo
1–4 hours2.3 jobs/mo$1,155/mo
4+ hours / next day1.1 jobs/mo$525/mo

Sources: Harvard Business Review (2,241 companies), InsideSales/Velocify Lead Response studies, LeadAngel. Average business response time: 47 hours.

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