Privacy Policy

ClearScale (“we”, “us”, “our”) operates clearscale.com.au and provides digital marketing services to Australian local service businesses. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or engage our services. By using our website, you agree to the practices described here.

1. Information We Collect

We collect information in the following ways:

• Information you provide directly — your name, business name, email address, phone number, and any other details you submit via our contact forms, booking links, or email correspondence.
• Automatically collected data — your IP address, browser type, device type, pages visited, time on site, and referral source. This is collected via cookies and analytics tools.
• Business information — if you become a client, we may collect information about your business operations, customer contact details, and marketing assets as part of delivering our services.

2. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and provide quotes or proposals
• Deliver and manage the marketing services you have engaged us for
• Send service-related communications including invoices and updates
• Improve our website content, user experience, and service offerings
• Analyse website traffic and marketing campaign performance
• Comply with legal obligations under Australian law

We do not sell your personal information to third parties. We do not use your information for unsolicited marketing without your prior consent.

3. Cookies

Our website uses cookies — small text files stored on your device — to improve functionality and understand how visitors use our site. Cookies we may use include:

• Essential cookies — required for the website to function correctly.
• Analytics cookies — used by Google Analytics to measure visitor behaviour in aggregate, helping us improve our content.
• Marketing cookies — used by Meta (Facebook/Instagram) Pixel to measure the effectiveness of our advertising campaigns.

You can disable cookies in your browser settings. Note that disabling certain cookies may affect the functionality of our website.

4. Third-Party Services

We use the following third-party platforms in the delivery of our services. Each has its own privacy policy governing how they handle data:

• GoHighLevel (GHL) — our core CRM and marketing automation platform. Client contact data, booking records, and communication history are stored within GHL. GoHighLevel is GDPR-compliant and operates data centres in the United States.
• Google Analytics — we use Google Analytics to understand website traffic patterns. Data collected is anonymised and aggregated. You can opt out via the Google Analytics Opt-out Browser Add-on.
• Meta Pixel — we may run advertising on Facebook and Instagram. Meta Pixel may track actions you take on our website to help us measure ad performance. You can manage your ad preferences via Meta’s Ad Preferences.

5. Data Storage and Security

ClearScale is an Australian business. Where possible, we store data within Australia. Some third-party services (including GoHighLevel) store data in the United States under standard contractual clauses and industry-standard security protections. We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information, subject to our legal obligations
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, contact us at hello@clearscale.com.au. We will respond within 30 days.

7. Data Retention

We retain personal information for as long as necessary to deliver our services and meet our legal and accounting obligations. Client records are generally retained for 7 years in accordance with Australian tax law. Website analytics data is retained per the default retention settings of each analytics platform.

8. Links to External Sites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us: