Lead Generation

2 articles

Stopwatch beside a tradie's phone showing a new lead notification, illustrating fast lead response

Speed to Lead: Why Tradies Who Reply First Win the Job

Speed to lead decides who wins the job. The 5-minute rule, the research behind it, and how tradies can respond instantly without dropping tools.

15 June 20269 min read

Google Local Services Ads listing with the Google Verified badge above search results for a tradie

Google AdsLead Generation

Local Services Ads for Tradies: Pay Only for Real Leads

Local Services Ads let tradies pay per lead, not per click. How Google Verified (ex-Google Guaranteed) works, real AU costs, and whether it's worth it.

15 June 202610 min read