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Lead Generation

6 articles

Tradie reviewing Google Ads results on a tablet at a worksite
Google AdsLead Generation

Google Ads for Tradies: The How-To Guide That Actually Works

A practical how-to guide for running Google Ads for tradies in Australia — keyword setup, budget, negatives, match types, and what actually drives cost per job.

17 August 202611 min read
Best CRM for tradies in Australia 2026 — a two-layer guide to job management and growth automation
CRM & AutomationLead Generation

Best CRM for Tradies Australia: The 2-Tool Setup That Works

Compare the best CRM for tradies Australia 2026 — ServiceM8, Tradify, Fergus, simPRO, and the growth automation layer most trade businesses are still missing.

7 August 202612 min read
Google Ads dashboard showing a search campaign for an Australian cleaning business with cost per lead metrics and keyword performance data
Google AdsLead Generation

Google Ads for Cleaning Businesses: The 2026 Australia Guide

Run Google Ads for your cleaning business and book high-intent local leads. 2026 AUD benchmarks, keyword strategy, campaign setup, and CPL targets for Australian cleaners.

20 July 202615 min read
Facebook Ads Manager dashboard showing a lead generation campaign for an Australian cleaning business with cost per lead metrics
Facebook AdsLead Generation

Facebook Ads for Cleaning Businesses: Get More Leads (2026)

Run Facebook ads for your cleaning business and book more jobs. This 2026 guide covers campaign setup, targeting, CPL benchmarks, and what works in Australia.

7 July 202617 min read
Stopwatch beside a tradie's phone showing a new lead notification, illustrating fast lead response
Lead GenerationMarketing Systems

Speed to Lead: Why Tradies Who Reply First Win the Job

Speed to lead decides who wins the job. The 5-minute rule, the research behind it, and how tradies can respond instantly without dropping tools.

15 June 202610 min read
Google Local Services Ads listing with the Google Verified badge above search results for a tradie
Google AdsLead Generation

Local Services Ads for Tradies: Pay Only for Real Leads

Local Services Ads let tradies pay per lead, not per click. How Google Verified (ex-Google Guaranteed) works, real AU costs, and whether it's worth it.

15 June 202610 min read